Project
CRBN is a white wine label brand that is the “real taste of Marlborough”.
Challenge
The challenge was to create a label for this white wine and capture the flavours into a tangible image.
Solution
I began by associating keywords to the concept of the project. I came up with a more abstract label design of which the main idea of was to capture the instensifying flavours of this wine. Hence, the “growing” shape on the label that changes color and tone throughout.
see the project (pdf)